Effective, Innovative and Proven Marketing Strategies

Homes & Estates Sotheby’s International Realty^© offers a comprehensive set of tools designed to provide the best presentation and broadest exposure for your property.

In today’s global and technology-powered marketplace, there are few limitations on where real estate purchasers may chose to live. And, just as the market for residential real estate crosses many boundaries, the Sotheby’s network provides services for many of the world’s most sought after locations. Homes & Estates Sotheby’s International Realty is positioned to help find the purchasers and properties that meet the needs of all clients, no matter how far away they may be.

Homes & Estates Sotheby’s International Realty is a team of professionals who offer an established reputation of experience and success in real estate. We apply local knowledge and global experience to create effective, innovative and proven marketing strategies.

National and Local Advertising, Public Relations campaigns, exposure to Sotheby’s clientele and Internet Marketing is just a small part of our tailored comprehensive approach to marketing properties.

Below is an example of our property marketing.

• Display your property on our proprietary web site, www.HomesandEstatesSIR.com, incorporating multiple pictures and property details. Our internet strategies incorporate extensive marketing to expose your property to qualified buyers.
• Display on www.sothebysrealty.com which is accessible from the home page of the Sotheby’s Fine Art auction site, www.sothebys.com as well as leading search engines and real estate sites.
• Sotheby’s International Realty branded advertising in newspapers and magazines, from broad-based vehicles like The Wall Street Journal and Architectural Digest, to geographically targeted publications such as Quest and Country Life.
• Production of high-quality color property brochures distributed to regional and affiliate offices for display and presentation to clients.
• Advertising in regionally targeted proprietary property catalogs.
• Advertising in local and Florida based publications and newspapers such as The DuPont Registry, The Tampa Bay Magazine and Tampa Bay Newspapers.
• Advertising or Editorial coverage in Sotheby’s Preview, a fine art and luxury real estate magazine produced and distributed jointly with Sotheby’s auction house.
• Display at the client service desk in Sotheby’s New York auction headquarters.
• Electronic kiosk display in key auction and real estate locations around the world.
• Property brochure mailing to a targeted affluent clientele locally and globally, placing your property in front of qualified buyers.
• Networking both locally and globally with the top echelon of
  real estate sales professionals who have a track record in dealing with fine homes.

We bring to every relationship an emphasis on exceptional service and a practiced eye for recognizing the unique value of property. It is our goal to exceed your expectations.

To gain further insight into the marketing programs of Homes & Estates Sotheby’s International Realty and to how we can best be of service, please call us.